BUSN 4100 Seminar in Marketing Research

This course focuses on techniques of marketing research, including research design, use of primary and secondary data, questionnaire construction, sample selection, data collection and analysis, report writing, and applications of research to the solution of marketing problems.

Essentials of Marketing Research (external link, click here)
Written by by Paurav Shukla, this book has been used to teach BUSN 4100 Seminar in Marketing Research.